Is Now a Good Time to Buy or Sell in Myrtle Beach?

This is one of the most common questions I hear from people paying attention to the Myrtle Beach real estate market — and the honest answer is this:

It depends.

Not because I’m trying to dodge the question, but because real estate here is highly local and highly specific. What makes sense for one buyer or seller may not make sense for another, even in the same neighborhood.

Market headlines don’t buy houses. Strategy does.

Quick answer (for those who want clarity fast)

• Yes, there are good opportunities for buyers in certain segments

• Yes, homes are still selling when priced and positioned correctly

• No, timing is not the same for every property or person

That’s why context matters more than headlines.

The Myrtle Beach market isn’t moving as one

Right now, there isn’t a single “market.” There are several.

Condos, single-family homes, new construction, and investment properties are all behaving differently. Oceanfront pricing doesn’t move the same way as inland communities. Some areas are still competitive. Others are seeing longer days on market and more negotiation flexibility.

If you’re unsure which part of the market you fall into, a quick conversation can bring clarity.

If you’re thinking about buying

For buyers, the biggest shift I’m seeing is leverage.

Compared to the frenzy of recent years, buyers today often have more choices, more time, and more room to negotiate — especially on homes that have been sitting longer or new construction with available incentives.

That doesn’t mean prices are falling across the board. It means buyers who are prepared and informed can avoid overpaying and make smarter decisions.

If you’re wondering what leverage looks like in your price range, I’m happy to talk it through with you.

If you’re thinking about selling

Homes are still selling in Myrtle Beach — but pricing and presentation matter more than ever.

Properties that are priced correctly and positioned well are moving. Homes that miss the mark tend to sit, which often leads to price reductions later. Knowing what buyers are responding to right now makes a real difference.

If you want to understand how buyers are reacting to homes like yours, that’s a smart conversation to have early.

Why local perspective matters so much here

Myrtle Beach isn’t one market — it’s dozens of micro-markets.

Pricing, timing, and negotiation can change from one neighborhood to the next, and even from one side of the street to the other. National headlines don’t account for that.

I stay closely connected to what’s happening on the ground so my clients understand why a move makes sense — not just what step comes next.

So… is now a good time to buy or sell in Myrtle Beach?

Here’s the clearest answer I can give:

It’s a good time when the move aligns with your goals, your timeline, and your specific part of the market.

There are opportunities right now for buyers and sellers — but the smartest decisions come from having a clear plan, not guessing or waiting blindly.

If you want help deciding whether now makes sense for you, I’m always happy to talk it through.

Final thought

You don’t need to have everything figured out.
You just need clarity on your next move.

If you’re thinking about buying or selling along the Grand Strand and want the process to feel clear, calm, and well-handled, I’m here to help.

Live Bigg. Move Smart. Coast Easy.